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We hate when preventable problems kill a founder's vision.
Greenhouse exists to enable leaders to accomplish their personal visions for their organizations and ideas.
We operate on a few core beliefs:
- Every founder has a unique vision.
- Every business has a unique path.
- Unhealthy growth wrecks businesses.
- Proactive finance is vital to healthy growth.
The Greenhouse team has served 100's of entrepreneurs and leaders in a variety of industries who have an e-commerce sales channel: consumer packed goods (CPG), SaaS, non-profit, professional services, and consumer packed goods (CPG).
Mark Lupton - Managing Director & Fractional CFO
Mark founded Greenhouse to empower founders to grow their companies well. As Fractional CFO, he has helped several CPG brands scale to the 8-figures. He also has been a strategic advisor to the development of DTC fintech solutions, and has led Greenhouse since its inception in 2021. Before this, Mark was a partner in another consulting firm, where he provided various management consulting services to growing organizations (outsourced CFO, FP&A analyst, and executive advisor to CEO's) in multiple industries. In that time he also helped several small businesses and non-profit clients land multi-million dollar raises through supporting the financial part of the process.
Prior to that he received an MBA with distinction with concentrations in entrepreneurship and finance as well as a Bachelor of Science in Engineering and served as an engineer for a Global Fortune 300 company .
Andy Donaldson - Lead Fractional CFO
With over 20 years of CFO and COO experience, Andy has led finance and operation in startups and billion-dollar enterprises and everything in between. In the last 10yrs, working with consumer brands ranging from $5-100 million, he has built out financial systems and processes for scale, constructed finance teams, led companies through rapid expansion into big box retail, directed financial strategic planning, executed M&A and fundraising transactions, restructured cumberesome debt, spearheaded company turnarounds, optimized multi-channel DTC performance and more.
Prior to this Andy worked on Wall Street in large scale investment banking, and is highly experienced in M&A transaction advisory. He holds an MBA from Kellogg School of Business at Northwestern and an BA in Economics from Georgetown University.
Roxanne McBride - Fractional CFO & Client Services Lead
Roxanne is a CFO with over 12 years of progressive experience across high-growth startups and established manufacturing businesses in the CPG industry. She was VP of Finance at Poppi, where she helped them scale from $20 million to over $200 million, contributing to the eventual $2 billion acquisition. Her career spans leadership positions many other brands like Bellway, Goodwipes, and SkinnyDipped, where she has consistently led financial transformation, operational accounting functions, and strategic growth planning. She also served Director of Operations for two financial services firms before working in her full time CPG finance positions.
She holds an MBA, a Masters in Management & Leadership, and a Bachelor of Science in Accounting.
Bethany Bontrager - Financial Operations & Systems Specialist
Bethany has 18 yrs of experience in a variety business administration roles from cofounding a SaaS company to managing operations of a premier ski resort. In the process she has become an expert in back office operations and systems for small businesses and start-ups. Over the years, she has helped dozens of growing organizations identify, setup and manage their back-office systems and tools. Her specialties include back office process design and SOP's, Payroll administration, accounts receivable, invoicing, collections, accounts payable, bill pay and cash management/tracking.
